Hundreds of large transnational corporations in the world in recent years have chosen Vietnam as a long term investment destination. In which the corporation has decided to build here the combination of great technology is seen as the basis of production and distribution of important on the global map of their business.

The "landing" of the great brands

According to data from the Department of Foreign Investment, as of 2004 there were 415 transnational corporations (TNCs) investment registration in Vietnam, including 106 of the top 500 TNCs world's largest TNCs ranked by Fortune magazine. The situation of the TNC investment in Vietnam today continued rapid growth. As of 2013, Vietnam attracted 15,932 FDI projects with total registered capital of more than U.S. dollars 234 billion and realized capital over 112 billion U.S. dollars, of which about 500 of the TNC projects with total registered investment capital up around 140 billion U.S dollars, investors focused on R&D (research and development), technology, product quality uncensored...

After conducting a survey, the U.S. Chamber of Commerce in Shanghai confirms the attractiveness of investment in Vietnam is growing and is becoming the preferred address in Asia in the choice of international investors. Evidence that Vietnam has market presence, companionship and strong development of the big names like Samsung, Intel, Nokia, Honda, Canon ...

Most recently, Ariston - brand water heater industry leader has decided to invest in Vietnam plant scale second largest in Asia, is also located in the aforementioned general trend.

Vietnam has the second largest plant in Asia Ariston

Explaining TNC wave of big businesses to invest in Vietnam, Mr. Stefano Cartoni, Ariston Thermo Commercial Director Asia Pacific CEO of Ariston Thermo Vietnam, said: "We see Vietnam Vietnam is a potential market with a young population, the annual growth rate stood at close to double digits, the Vietnam inquisitive, hard and fast absorbing new technologies. A market with many advantages in terms of investment environment, labor, geographical location, materials such as Vietnam is an ideal choice for any business investment. Ariston Thermo is no exception. "

Being present in Vietnam since 1988, we can say Ariston is one of the major brands continue to affirm its position and achieve great success in many countries, there are 90 million people. During the period of global economic slowdown and no signs of recovery , the general trend of businesses are downsizing production , job cuts to reduce costs but the recession seems to have step unstoppable " giant " Ariston . With the inauguration of the plant prepared the second largest in Asia this April, Ariston Thermo Group continues to strengthen its leading position water heater industry.

The plant is equipped with modern production line from Italy, the capacity of 1 million units per year. It is the 20th of Ariston Thermo Group worldwide, with the advantages of advanced technology, shortens development time and bring products to market to meet the growing needs of people consumption for household heating equipment in Vietnam.

Share in the seminar with the theme " Vietnam and the big game of the multinational corporation " has been Newspapers Investment Forum - BizLIVE held in Hanoi , Prof. Nguyen Mai , chairman of the Association of foreign investors now , once observed that the presence of big brands has created opportunities for consumers to enjoy the high quality products .

When talking about the start of a new plant in Vietnam , Mr. Paolo Merloni , Ariston Thermo Group Chairman , said: " The new plant is a clear proof for the strategic development of our global presence through 's powerful worldwide conglomerate with building a solid foundation in each country , helping us come closer to our customers. The new plant contributes to the enhanced capacity in Southeast Asia - a region that is growing strongly in that, Vietnam is the strategic focus of our development. "

Ý Nguyên

Source: ThanhNien Newspaper on 14 Apr, 2014